Full Circle is expanding our media team and looking for a Media Planner to help successfully manage traditional and digital paid media campaigns through research, planning, negotiation, implementation, measurement, and optimization.
The Media Planner will work with the Media Director and Associate Media Director, our agency team, and our clients to translate business objectives and goals into actionable cross-channel marketing strategies that drive Key Performance Indicators (KPIs) as efficiently as possible. They will coordinate media campaigns on traditional media channels including television, radio, out of home, print, and digital channels including social, search, mobile, display, and video.
Additional Duties & Responsibilities
- Media planning and buying with traditional media partners (TV, Radio, Out of Home) and into digital media platforms
- Build and maintain relationships with local market media partners
- Monitor and optimize the performance of advertising campaigns and reporting the results to relevant stakeholders
- Manage clients’ budgets and billing to ensure accuracy and appropriate pacing
- Partner with internal agency Account, Project Management, Creative, and Web teams on client requests, media plans, creative specs, website needs, etc.
- Translate reporting data into analysis with key insights and actionable recommendations, including media, creative, and website analytics
- Ensure measurement plan aligns with KPIs, set up website pixels/tags, and traffic assets to vendors
- Research the current media landscape and keeping up to date with the latest media trends and opportunities
Skills & Qualifications
- Traditional media (TV, Radio, Out of Home) planning and buying experience across local/regional markets required
- Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
- Strong analytical and organizational skills
- Excellent time and project management skills
- Ability to prioritize projects/tasks, follow processes, and meet deadlines
- Attention to detail is a necessity
- Strong knowledge of a range of digital/social/search media platforms preferred
- Google Analytics experience preferred
- Google Tag Manager experience preferred
Education
- Bachelor’s degree in Business, Marketing, Advertising or equivalent work experience
Experience
- 2+ years of media experience required
- Media agency experience (digital & traditional) preferred