Strategy & Planning

We develop custom marketing plans around your goals and objectives and specific target audiences. We then build strategies to reach those audiences aligned with the goals and objectives. It’s important to understand this isn’t a list of tactics such as email marketing or tradeshows, but broader strategies such as building a better online presence. There may be many specific tactics under that strategy which are outlined next. And there are numerous strategies and tactics to reach target audiences and meet or exceed goals and objectives. This is a custom approach unique to each organizational engagement.

A "Branded House" where all products fall under one master brand? Or a "House of Brands" where each product has its own distinct brand? There could be "Endorsed Brands" where sub-brands are endorsed by the parent company, or a "Hybrid Brand Strategy." There is not one size fits all and many factors need to be considered as you evaluate what is best for your organization. Full Circle has deep experience in this space, and can help you think through and evaluate your options as they relate to your organization, sales channels, customer experience, and historic perspective.

Who’s doing it well? Whether it’s in your industry or outside, in another geographic region or online, we find the best of the best and determine ways to benchmark what they are doing from a brand, messaging, online and overall marketing standpoint. We also look at competitors of your organization and can provide insights into their branding and messaging strategy, sales and marketing efforts, and tactics on how to differentiate against them.

Need research done to help your branding and marketing efforts?

We have experience developing quantitative and qualitative research using a broad set of tools including surveys, focus groups, interviews, data analysis, and other tactics that will help your organization make decisions based on information.