eSight is an innovative company whose products help people with visual impairments regain their ability to see. Their state-of-the-art low-vision glasses offer a life-changing solution for individuals with macular degeneration or other visual impairments, enabling them to experience life from a new perspective. Full Circle developed a new brand identity for eSight, along with photo and video assets to showcase the product, redesigned packaging, user experience manuals and videos, and a next-generation website. Additionally, we led their marketing efforts through a highly targeted media campaign aimed at individuals with low vision, as well as optometrists and ophthalmologists who can prescribe the product.