As Gentex continues to expand its portfolio of cutting-edge tech innovations, they rely on Full Circle to be a key partner in their journey. We work closely with the Gentex marketing team to strategize, conceptualize, write, design, and produce campaigns, commercials, and experiences across all of their brands.
In 2018, we launched a comprehensive brand strategy and visual overhaul, refining subtle sub-brands like Corporate, Investors, and Employment. We also redefined the Fire, ITM, and HomeLink brands to better align with the overarching brand vision. The outcome was a cohesive brand architecture and a distinctive design approach that resonates across every aspect of Gentex’s work.
