---
title: Gentex Corporation
date: 2024-10-01T09:02:00-04:00
author: dev_full
canonical_url: "https://thinkfullcircle.com/work/gentex-corporation"
section: Work
---
![Gentex Corporation](//thinkfullcircle.com/uploads/transform/_1920x720_crop_center-center_100_none/1163/gentex-banner.webp)![Gentex Corporation](//thinkfullcircle.com/uploads/transform/_992x720_crop_center-center_100_none/1163/gentex-banner.webp)# Gentex Corporation

As Gentex continues to expand its portfolio of cutting-edge tech innovations, they rely on Full Circle to be a key partner in their journey. We work closely with the Gentex marketing team to strategize, conceptualize, write, design, and produce campaigns, commercials, and experiences across all of their brands.

In 2018, we launched a comprehensive brand strategy and visual overhaul, refining subtle sub-brands like Corporate, Investors, and Employment. We also redefined the Fire, ITM, and HomeLink brands to better align with the overarching brand vision. The outcome was a cohesive brand architecture and a distinctive design approach that resonates across every aspect of Gentex’s work.

## Services

- [Strategy & Planning](https://thinkfullcircle.com/expertise/strategy-planning)
- [Design & Creative](https://thinkfullcircle.com/expertise/design-creative)
- [Digital Experiences](https://thinkfullcircle.com/expertise/digital-experiences)
- [Campaigns & Media](https://thinkfullcircle.com/expertise/campaigns-media)

![26413542798 564026c990 o](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1184/26413542798_564026c990_o.webp)

![Gentex BUCK BTS 2](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1183/Gentex_BUCK-BTS-2.webp)

![26413532838 16fe375118 o](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/1233/26413532838_16fe375118_o.webp)![J17 A0576](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/1247/J17A0576.webp)

![Gentex BUCK Micrositejpg](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1239/Gentex_BUCK-Micrositejpg.webp)

![Gentex BUCK Microsite 2](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1240/Gentex_BUCK-Microsite-2.webp)

![J17 A0576](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/1247/J17A0576.webp)

![DSCF1050](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1171/DSCF1050.webp)

![DSCF1020](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1170/DSCF1020.webp)

![10 24 19 RZR CO0203](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/1216/10-24-19-RZR-CO0203.webp)

![Gentex truck](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1200/gentex-truck.webp)

![5 O3 A0038](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1207/5O3A0038.webp)

![3x2a5323 45442307222 o](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/1206/3x2a5323_45442307222_o.webp)

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---

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