---
title: Highpoint Community Bank
date: 2024-11-08T10:21:00-05:00
author: dev_full
canonical_url: "https://thinkfullcircle.com/work/highpoint-community-bank"
section: Work
---
![Highpoint Community Bank](//thinkfullcircle.com/uploads/transform/_1920x720_crop_center-center_100_none/2969/HCB-Hero-Banner.webp)![Highpoint Community Bank](//thinkfullcircle.com/uploads/transform/_992x720_crop_center-center_100_none/2969/HCB-Hero-Banner.webp)# Highpoint Community Bank

HCB, formerly known as Hastings City Bank, had expanded its geographic reach far beyond the small town of Hastings, Michigan. To support growth and attract new customers, it was clear they needed a broader name and messaging platform. In 2019, we transformed the bank into Highpoint Community Bank (HCB). The new brand, refined visuals, and broader messaging approach to their products and services have led to continued growth across all markets.

## Services

- [Strategy & Planning](https://thinkfullcircle.com/expertise/strategy-planning)
- [Design & Creative](https://thinkfullcircle.com/expertise/design-creative)
- [Digital Experiences](https://thinkfullcircle.com/expertise/digital-experiences)

![HBC Brochures](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2973/HBC-Brochures.webp)

![HCB Logo Tile](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2970/HCB-Logo-Tile.webp)

![HCB Photo Tile 1](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2975/HCB-Photo-Tile-1.webp)

![HCB Business Card Mockup](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2977/HCB-Business-Card-Mockup.webp)

![HCB Photo Tile 2](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2979/HCB-Photo-Tile-2.webp)

![HCB Photo Tile 3](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2980/HCB-Photo-Tile-3.webp)

![HCB Circle Graphic](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2982/HCB-Circle-Graphic.webp)

![HCB Photo Tile 4](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2992/HCB-Photo-Tile-4.webp)

![HCB Graphic Tile](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2971/HCB-Graphic-Tile.webp)

![HCB Web Mockup](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2994/HCB-Web-Mockup.webp)

![HCB Letterhead Mockup](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/3002/HCB-Letterhead-Mockup.webp)

![HCB Project Tile 9](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/3006/HCB-Project-Tile-9.webp)

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---

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