---
title: The CI Group
date: 2024-08-30T15:19:00-04:00
author: dev_full
canonical_url: "https://thinkfullcircle.com/work/the-ci-group"
section: Work
---
![The CI Group](//thinkfullcircle.com/uploads/transform/_1920x720_crop_center-center_100_none/3147/CI-Group-Hero-Banner_2024-11-11-193506_pcsw.webp)![The CI Group](//thinkfullcircle.com/uploads/transform/_992x720_crop_center-center_100_none/3147/CI-Group-Hero-Banner_2024-11-11-193506_pcsw.webp)# The CI Group

As the premier contract furniture dealership in the Southeast US, CI Group sought to refresh their brand messaging, visual identity, and sales and marketing materials. We helped them craft more compelling storytelling through a full brand overhaul, including redesigned logo and identity system, new brand messaging, website, and fresh video and photography assets. Along with new sales tools, we also launched an internal "roll-out" campaign that has been met with enthusiasm from designers, facility managers, and employees alike.

## Services

- [Design & Creative](https://thinkfullcircle.com/expertise/design-creative)
- [Digital Experiences](https://thinkfullcircle.com/expertise/digital-experiences)

![CI Group Icon](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2505/CI-Group-Icon.webp)

![CI Group Photography 1](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2506/CI-Group-Photography-1.webp)

![CI Group Photography 2](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2523/CI-Group-Photography-2.webp)

![CI Group Photography 3](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/2524/CI-Group-Photography-3.webp)

![CI Group Brand Standards 1](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3115/CI-Group-Brand-Standards-1.webp)![CI Group Brand Standards 2](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3116/CI-Group-Brand-Standards-2.webp)![CI Group Brand Standards 3](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3118/CI-Group-Brand-Standards-3_2024-11-11-192239_ucyo.webp)

![CI Group Photography 4](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3138/CI-Group-Photography-4.webp)![CI Group Photography 9](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3127/CI-Group-Photography-9_2024-11-11-193014_ateg.webp)![CI Group Photography 8](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3158/CI-Group-Photography-8.webp)![CI Group Photography 5](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3152/CI-Group-Photography-5.webp)![CI Group Photography 7](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3156/CI-Group-Photography-7_2024-11-11-193935_xdwx.webp)![CI Group Photography 6](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/3154/CI-Group-Photography-6_2024-11-11-193926_hcml.webp)

![CI Group Photography 10](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/3187/CI-Group-Photography-10_2024-11-11-194417_uaud.webp)

![CI Group Photography 12](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/6553/CI-Group-Photography-12.webp)![CI Group Photography 11](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/6555/CI-Group-Photography-11.webp)![CI Group Photography 13](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/6557/CI-Group-Photography-13.webp)![CI Group Photography 14](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/6559/CI-Group-Photography-14.webp)![CI Group Photography 15](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/6561/CI-Group-Photography-15.webp)![CI Group Photography 16](//thinkfullcircle.com/uploads/transform/_1400x720_crop_top-center_100_none/6563/CI-Group-Photography-16.webp)

![CI Group Photography 17](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/6566/CI-Group-Photography-17.webp)

![CI Group Photography 18](//thinkfullcircle.com/uploads/transform/_920xAUTO_crop_center-center_100_none/6567/CI-Group-Photography-18.webp)

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---

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