As the premier contract furniture dealership in the Southeast US, CI Group sought to refresh their brand messaging, visual identity, and sales and marketing materials. We helped them craft more compelling storytelling through a full brand overhaul, including redesigned logo and identity system, new brand messaging, website, and fresh video and photography assets. Along with new sales tools, we also launched an internal "roll-out" campaign that has been met with enthusiasm from designers, facility managers, and employees alike.
